JOURNEY OF BRAND:
Using India’s rich cultural heritage of craftsmanship, embroidery techniques and textiles Chetana Chheda creates her representation of Indian Bridal and diffusion wear that draws style inspirations which deeply rooted in Indian tradition.
Starting her journey with just little interest and without any Designing background, Chetana Chheda impressed everyone with her creativity and talent. In 2004 Chetana Chheda launched her flagship store in Dadar, Mumbai. Bridal and festive wear are the primary offerings of Dabria Fashion.
In 2020 after catering for 16 years to a huge clientele, Dabria Fashion now set their store in Borivali, Mumbai. Designing has always been her first passion and to spread this cultural offering across India, Dabria Fashion recently launched its online platform as dabriastudio.in